chrismcgregor.com
“it's not about what I've done... it's about what I'm doing..”
brand identity
marketing
photography
Brand... brand... brand - It's all about the brand... protect the brand , be the brand... I want to be like Nike, like Disney... But, unless you have millions of dollars to throw in the face of your market; kiss the idea good bye. These companies are the GOD's of they do and tey can't get in, they'll buy into what's hip and now. What makes a local brand is the people behind the brand - the foundation. The brand is just a face and a pretty face still needs to have personality .. or you'll just end up being the pretty preson at the party everyone is afraid to talk too. You have to do more than just "look good" you have to be great...
Often when dealing with designers, you get just that; a designer. But unless you have done your marketing background some designers will give you exactly what you asked for whether it's a good idea or not. The first thing I do for you (and me) is research... I research your market, your competition... your neighbours. Ok I'm not that bad, but I do believe in creating you something that will look like you've been there - and then adding a few elements that make you bettter... and much to anyones surprise what will seperate you from most is consistancy...
If there’s one part of a project that needs to be done with style, it’s photography. The more accurate the photography, the more beautiful the design. I can live within “istockphoto” and be a happy designer, and you know what you get when you have a happy designer? Well, you get a happy designer. If I can't find the look... I will simple photography it, from small product shots to models being used in your print ads... I've worked within the photographic industry for many years... and what I learned is that when you have the perfect image – you have the perfect helping hand to the brand.
cm@chrismcgregor.com | toronto | ontario | canada
Should "high quality" and "cost effective" be in the same sentence when refering to vehicle advertisements. From what I've seen over the past few years saying something is simply better than saying nothing - it's that easy. I will never push a wrap if I felt it would be wasting your money... and my time... I would rather see your money being spent in areas that woulb be more cost effective and relevant to what it is you do.
vehicle design
illustration
web
